Effective Topics

The master propagandist, like the advertising expert, avoids obvious emotional appeals and strives for a tone that is consistent with the prosaic quality of modern life—a dry, bland matter-of-factness. Nor does the propagandist circulate “intentionally biased” information. He knows that partial truths serve as more effective instruments of deception than lies. Then he tries to impress the public with statistics of economic growth that ne glect to give the base year from which the growth is calculated, with accurate but meaningless facts about the standard of living—with raw and uninterpreted data, in other words, from which the audience is invited to draw the inescapable conclusion that things are getting better and the present regime therefore deserves the people’s confidence.... By using accurate details to imply a misleading picture of the whole, the artful propagandist, it has been said, makes truth the principal form of falsehood.
—Christopher Lasch (b. 1932)

Realism to be effective must be a matter of selection. ... genius chooses its materials with a view to their beauty and effectiveness; mere talent copies what it thinks is nature, only to find it has been deceived by the external grossness of things.
—Julia Marlowe (1866–1950)

Women, because of their colonial relationship to men, have to fight for their own independence. This fight for our own independence will lead to the growth and development of the revolutionary movement in this country. Only the independent woman can be truly effective in the larger revolutionary struggle.
—Women’s Liberation Workshop, Students for a Democratic Society, Radical political/social activist organization. “Liberation of Women,” in New Left Notes (July 10, 1967)