Public Relations Theory Practice

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And what was the theory at the bottom of all these astounding proceedings? So far as it can be reduced to comprehensible terms it was much less a theory than a fear—a shivering, idiotic, discreditable fear of a mere banshee—an overpowering, paralyzing dread that some extra-eloquent Red, permitted to emit his balderdash unwhipped, might eventually convert a couple of courageous men, and that the courageous men, filled with indignation against the plutocracy, might take to the highroad, burn down a nail-factory or two, and slit the throat of some virtuous profiteer. In order to lay his fear, in order to ease the jangled nerves of the American successors to the Hapsburgs and Hohenzollerns, all the constitutional guarantees of the citizen were suspended, the statute-books were burdened with laws that surpass anything heard of in the Austria of Maria Theresa, the country was handed over to a frenzied mob of detectives, informers and agents provocateursand the Reds departed laughing loudly, and were hailed by the Bolsheviki as innocents escaped from an asylum for the criminally insane.
—H. L. (Henry Lewis)

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The rose is a rose,
And was always a rose.
But the theory now goes
That the apple’s a rose,
—Robert Frost (1874–1963)